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| 현재위치 : 홈 > 도서목록 > 전체도서목록 > 통계 |
| Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method 3/e |
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| 지은이 |
: Dillman |
| 발행일 |
: 2009 년 |
| ISBN |
: 9780471698685 |
| 정행가 |
: 39,000 원 |
| 페이지 |
: 499 페이지 |
| 판행수 |
: 3판 |
| 출판사 |
: Wiley |
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| 저자 및 역자 소개 |
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| 차례 |
1. Turbulent Times for Survey Research
2. The Tailored Design Method
3. Coverage and Sampling
4. The Basics of Crafting Good Questions
5. Constructing Open and Closed Ended Questions
6. From Questions to a Questionnaire
7. Implementation Procedures
8. When More than One Survey Mode is Needed
9. Longitudinal and Internet Panel Surveys
10. Customer Feedback Surveys and Alternative Delivery Technologies
11. Effects of Sponsorship and the Data Collection Organization
12. Surveying Businesses and Other Establishments
13. Dealing with Uncertainty
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