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| 현재위치 : 홈 > 도서목록 > 전체도서목록 > 통계 |
| Design, Evaluation, and Analysis of Questionnaires for Survey Research |
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| 지은이 |
: Saris |
| 발행일 |
: 2007 년 |
| ISBN |
: 9780470114957 |
| 정행가 |
: 39,000 원 |
| 페이지 |
: 376 페이지 |
| 판행수 |
: 1판 |
| 출판사 |
: Wiley |
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| 저자 및 역자 소개 |
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| 차례 |
PART I. THE THREE STEPS PROCEDURE TO DESIGN REQUESTS FOR AN ANSWER
1. Concepts-by-postulation and concepts-by-intuition
2. From social science concepts-byintuition to assertions
3. The formulation of requests for an answer
PART II. CHOICES INVOLVED IN QUESTIONNAIRE DESIGN
4. Specific survey research features of requests for an answer
5. Response alternatives
6. The structure of open ended and closed survey items
7. Survey items in batteries
8. Mode of data collection and other choices
PART III. THE EFFECTS OF SURVEY CHARACTERISTICS ON DATA QUALITY
9. Criteria for the quality of survey measures
10. The estimation of reliability, validity and method effects
11. The split ballot MTMM designs
12. The estimation of the effects of measurement characteristics on the quality of survey questions
PART IV. APPLICATIONS IN SOCIAL SCIENCE RESEARCH
13. The prediction and improvement of survey requests by SQP
14. The quality of measures for concepts-by-postulation
15. Correction for measurement error in survey data analysis
16. Coping with measurement error in cross-cultural research
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