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Bayesian Statistics and Marketing |
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ÁöÀºÀÌ |
: Rossi |
¹ßÇàÀÏ |
: 2005 ³â |
ISBN |
: 9780470863671 |
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: 47,000 ¿ø |
ÆäÀÌÁö |
: 368 ÆäÀÌÁö |
ÆÇÇà¼ö |
: 1ÆÇ |
ÃâÆÇ»ç |
: Wilely |
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ÀúÀÚ ¹× ¿ªÀÚ ¼Ò°³ |
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Â÷·Ê |
1. Introduction
2. Bayesian Essentials
3. Markov Chain Monte Carlo Methods
4. Unit-Level Models and Discrete Demand
5. Hierarchical Models for Heterogeneous Units
6. Model Choice and Decision Theory
7. Simultaneity, Case Study
¢ºAppendix
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